-KH News Desk (cbedit@imaws.org)
By announcing their partnership with NOTO ice-creams to introduce a unique flavour of ice cream popcorn on this World Popcorn Day, 4700BC, continues to shake up the snacking sector.
The two brands that are dedicated to innovation and place a premium on employing high-quality ingredients come together in this exclusive cooperation.
“At 4700BC, we have always believed in the power of innovation and experimentation in the business world. Our collaboration with NOTO is a perfect example of that as we bring together two unlikely but complementary flavours, popcorn and ice cream, to create a truly one-of-a-kind sensory experience. Our Himalayan Salt Caramel Popcorn is already a fan favorite, and we can’t wait for everyone to try it in a whole new form as a part of our collaboration with a new-age innovative vegan ice cream brand, NOTO,” said Chirag Gupta, Founder 4700BC.
Known for its diverse array of exotic popcorn, 4700BC and NOTO ice creams have developed a delectable flavour with their all-time rage Himalayan Salt Caramel popcorn.
“We at NOTO love the idea of taking 2 different products, identities, and ideologies to create a unique product. Collaborating is an integral part for us, it helps create a community, opens up new perspectives, and also keeps customers engaged. Popcorn and ice cream are household staples that are always available and together it creates a magical combination. This collaboration represents the intersection of innovation and nostalgia, and we are confident it will be a hit with our customers”, added Ashni Shah, Founder, NOTO Ice-creams.
Both 4700BC and NOTO are dedicated to innovation and sustainability, and they have started a series of brand alliances to bring their customers the best of both worlds.
