-KH News Desk (cbedit@imaws.org )
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Food Service India Pvt Ltd (FSIPL), a leading name in India’s B2B food solutions space, has broadened its Marimbula beverage portfolio with the launch of three new syrups—Jallab, Aam Panna, and Kala Katta. This expansion is part of FSIPL’s strategy to strengthen its seasonal offerings for hotels, restaurants, cafés, and cloud kitchens nationwide.
The new launches are designed to meet the rising demand for ethnic and functional beverages in the hospitality sector. Crafted for professional use, the syrups provide convenient, consistent, and authentic flavor solutions for chefs, mixologists, and beverage managers looking to streamline operations without compromising on taste or cultural relevance.
Each flavor brings a unique regional and seasonal essence: Jallab Syrup draws inspiration from the Middle East, blending rose and dates into a sweet, floral beverage. Aam Panna delivers a tangy, refreshing twist on the traditional Indian raw mango cooler, perfect for summer menus. Kala Katta reimagines the nostalgic street-style gola flavor in a gourmet format, appealing to modern consumers with a taste for elevated classics.
While FSIPL’s core focus remains the B2B channel, the company is also tapping into the consumer market via its Marimbula brand. A retail range of 250ml syrup bottles is now available in flavors such as Jallab, Mojito Mint, Blue Curacao, Watermelon, Green Apple, Saffron Cream, Hazelnut, Peach, Red Velvet, and Vanilla Cream. These are accessible through Amazon, quick commerce platforms, and select offline retail outlets.
Harshad Jain, Vice President – Beverages at FSIPL, said:“Marimbula celebrates beloved Indian flavors while providing beverage solutions that are easy to use and consistently high in taste. With these refreshing syrups, we aim to help our hospitality partners deliver standout drinks that leave a lasting impression. As demand grows for ethnic and experiential beverages, Marimbula is well-positioned to deliver both comfort and creativity in every glass.”
The Marimbula syrups are engineered to enhance operational efficiency, reduce prep time, and support scalability in high-volume settings, particularly during peak seasons like summer. This launch further underscores FSIPL’s commitment to beverage innovation that bridges professional needs with evolving consumer preferences.
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