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Greko India today announced that it is all set to bring Mikel Coffee, one of the world’s fastest growing coffee chains, to India through a partnership that will see the first store being launched in Delhi-NCR.
Greko India is the exclusive master franchise partner for Mikel Coffee in India. It offers a comprehensive gateway to Europe through the Greece Golden Visa program. The company aims to strengthen partnerships between India and Greece through economic partnerships and cultural exchanges. Mikel Coffee, which is headquartered in the Greek city of Larissa, has created a strong wave in five continents, across 19 countries with 375 stores in its network. This expansion in India will be Mikel Coffee’s first footprints in South Asia.
Known for its rich aroma, distinct flavours, and exquisite experiences, Mikel Coffee was started in 2008 from Larissa, Greece by its Founder and CEO, Eleftherios Kyriakakis. It is celebrated across the world for its artisanal brewing techniques and will now offer Indians a slice of authentic Greek coffee culture.
Commenting on the entry of Mikel Coffee in India, Founder & CEO of Greko India, Gaurav Wadhera said, “We are extremely thrilled to announce that one of the world’s most loved coffee chains, Mikel Coffee, is coming to India. Despite being a tea-loving country, India’s coffee market has been growing exponentially. As per industry estimates it is expected to touch $1.2 billion growing at a CAGR of 9.8%. Since 2008, Mikel Coffee has made a strong reputation worldwide by setting new benchmarks for cafe culture. We are committed towards unlocking exceptional value for Mikel Coffee in India.”
Speaking on the partnership, Eleftherios Kyriakakis said, “We are excited to be finally in one of the fastest growing economies in the world. Our presence in India offers us immense possibilities as the coffee market is expanding fast. The Indian market has evolved over the last few years with a growing appreciation and taste for an artisanal brewing experience. Our partnership with Greko India in bringing Mikel Coffee is a testament to our commitment of offering the finest in rich Greek heritage to Indian consumers.”
After launching the first outlet in Delhi NCR with a concept of a cafe-restaurant, Mikel India has an aggressive expansion plan. The brand is keen on making inroads in key markets like Delhi, Mumbai, Hyderabad, Kolkata, Pune, Chennai and Bengaluru in coming years. Each outlet will offer coffee aficionados Mikel Coffee’s distinctive aesthetics and warm, welcoming ambience. The partnership also underlines Greko India and Mikel Coffee’s commitment to sustainability and community development.
