A premium vegetarian brand called Ishtaa, which features recipes from Telugu kitchens of the past, is launched in Jayanagar, Bengaluru. After the huge success of Ishtaa in Hyderabad, the brand is making an impressive footprint in Bengaluru before opening in Ahmedabad.
In Hyderabad, Teja Chekur’s portfolio is a culinary dining experience that has become synonymous with vegetarian cuisine and will be available soon. It is located in a green corner of the busy thoroughfare of Jayanagar and is conveniently located on Temple Road.
Teja said, “From the early days of Indian history, vegetarianism has significantly influenced almost all the cuisines of India. Even though the cuisine is diverse across states, there is always a core vegetarian dish that binds them together. At Ishtaa, we aim to revive, redefine, and bring back the delicate and nuanced flavours of our traditional recipes that have been passed on through generations. At Ishtaa, we are dedicated to creating an immersive dining experience for our patrons, grounded in the timeless principles of Indian hospitality that are integral to our culture and traditions.”
There are many traditional dishes from Ishtaains that can only be found in the typical Telugu household. Featuring an extensive range of breakfast, lunch and dinner options as well as classic confectionery items, the brand is known for its exceptional vegetarian dishes. Four successful stores in Jubilee Hills, Kokapet, Basherbagh and Gachibowli in Hyderabad are now entering Bengaluru in a prime location of 10,000 sq. The intimate and rustic feel of the bungalow surrounds guests in an atmosphere that balances the warm hospitality and nostalgia of an authentic Indian home.
Every room at Ishtaa is spacious and has a refined design, featuring traditional minimalistic designs.
The area surrounding Vastu Shastra in Bengaluru is partitioned into several distinct areas, each with its own set of dishes. The restaurant was established by Teja Chekuri, an international food and beverage entrepreneur. He has successfully implemented several brand concepts in various kitchens. However, he represented Telugu cuisine through all of them and brought the exquisite flavors of the cuisine to various brands.
Bengaluru has seen Teja before in its culinary history. Earlier ventures, such as United Telugu Cuisine and Iron hill Bengaluru, which had a significant impact on the city’s culinary scene.Having gained immense experience with Ishtaa, he now seek to introduce more vegetarian options in Hyderabad.