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–KH News Desk(cbedit@imaws.org)
Scandalous Foods, a leading B2B innovator in Indian sweets for the restaurant and catering industry, has announced an exciting partnership with Zepto Café, marking a new milestone in making traditional Indian mithais more accessible than ever. Through this collaboration, customers can now enjoy classic desserts like Ras Malai, Shahi Tukda, and Moong Dal Halwa, delivered within just 10 minutes of ordering—fresh, hot, or perfectly chilled, as they should be.
Scandalous Foods, known for its mission to integrate mithais into every meal eaten out or ordered in, sees this partnership as a strategic move to tap into the impulse buying segment for post-meal indulgences. Zepto Café, with its commitment to delivering fresh, high-quality food at lightning speed, now includes a thoughtfully curated mithai selection, seamlessly fitting into its expanding menu of over 232 products.
“Mithais have always been a staple of Indian celebrations and everyday indulgence, and with Zepto Café, we are ensuring they reach customers at the right moment—fresh, fast, and irresistible,” said Sanket S., Co-Founder of Scandalous Foods. “By leveraging Zepto’s robust distribution network, we are not only expanding the accessibility of mithais but also gaining valuable insights into consumer impulse buying trends across different regions.“
The mithais offered under this partnership will be sold under the Zepto Café brand, allowing customers to experience high-quality traditional sweets without co-branding complexities. Additionally, Zepto will introduce exclusive discounts on these products at multiple points throughout the year, further driving customer engagement and trial.
The rollout of this partnership will initially cover key metro cities, including Mumbai, Bangalore, NCR, Hyderabad, Chennai, Pune, and soon, Kolkata. As demand for high-quality Indian sweets continues to rise, Scandalous Foods anticipates strong sales through Zepto’s network, reinforcing its mission to make mithais as commonplace as ice cream in the Indian dining experience. With this expansion, Scandalous Foods is not just innovating in the Indian sweets space but also revolutionizing convenience-driven indulgence overall.
Scandalous Foods founded in August 2022 and led by Sanket S, and Pravesh Amin is a pioneering venture aiming to revolutionize the sweets industry for the restaurant sector. Functioning as a comprehensive solution for the procurement of Indian sweets, the company envisions making sweets as commonplace as ice cream in the dining experience.
With a commitment to quality and innovation, Scandalous Foods offers preservative-free sweets with a remarkable 6-month shelf life, available in convenient single-serve sizes. Currently a B2B company with aspirations for B2B2C and B2C expansion, Scandalous Foods operates with a focus on cloud kitchens and plans to expand to various food service segments. In the near future, the brand is set to introduce mithai bars and sachets, catering to spontaneous indulgence without the guilt.
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