-KH News Desk(cbedit@imaws.org)
Keventers, a renowned Indian Dairy brand famous for its milkshakes and ice creams, is set to launch a new range of products called “Sparkling Iced Beverages” in five different flavors. The new launch is part of Keventers’ “Coolest Summer Campaign,” aimed at meeting customers’ need for refreshing drinks during the summer season. The range includes Aam Panna, Kala Khatta, Spiced Chai, Classic Lemon Iced Tea, and Peach Iced Tea flavors.
According to Mr. Agastya Dalmia, Founder, and Chief Executive Officer of Keventers, the company’s product portfolio has expanded over the past few years to reflect contemporary trends. The focus has been on identifying consumer preferences and bringing an innovative approach to the products. The introduction of familiar and favorite Indian flavors in refreshing packaging is an attempt to bring a disruptive approach to the large category of fizzy drinks in India.
The Iced Beverages range offers popular Indian flavors like Aam Panna and Kala Khatta, which have a balanced sweet and tangy taste that suits the Indian palate. The beverages are fizzy and refreshing, and they capture the essence of the brand’s tagline, “It’s a whole lotta fizz and a whole lotta fun. “The Spiced Chai flavor in the range is a cool and spicy twist on traditional tea. Additionally, there are two classic flavors, Lemon Iced Tea and Peach Iced Tea, which are sure to bring happiness with every sip. These drinks are a tribute to the happy moments in life, and with five different flavors, they are perfect for beating the heat during the Indian summer.
As part of the company’s expanding product line, these drinks will be available in select Keventers outlets across India. The Sparkling Iced Beverages range will come in both regular and medium-sized Keventers bottles and will be priced starting from Rs.159. Keventers’ new Sparkling Iced Beverages range is an innovative approach to the large category of fizzy drinks in India. With the introduction of familiar and favorite Indian flavors in refreshing packaging, the company aims to capture the essence of the brand’s tagline, “It’s a whole lotta fizz and a whole lotta fun.” These beverages are perfect for beating the heat during the Indian summer and will be available in select Keventers outlets across India.
BEST WISHES FROM
