-Contributed by Ciju Raj
Cloud Kitchens are take-away counters which will serve customers online and pickup options. They will not have any dine-in area so that its focus will be only on take away. It will be a central place which will have a single license for food production and few outlets will be there to serve the customer only on take away, this will be suitable for online sales.
In the restaurant business, the failure rate is very high, and it is mainly for the location and managing the cost and revenue. Through the cloud kitchen concept, both the issues are taken care of. The earlier concept was only dined in and later added the take away along with dine-in. With the new concept, the location and cost of maintaining the ambience will not be there.
Major key features for Cloud Kitchen
- Packaging of the product: Customer interaction is only in the online platform and when he receives the product, he must be delighted other than the taste.
- Online review and marketing: Marketing the dish or outlet name visible in the online platform through some marketing activity and also attracting customers through these campaigns, pricing can be one form of attraction
- Reach: Since there this no customer coming in, they are only looking at the availability and how fast they can get the product once ordered.
- Innovation: Any new concept, some out of the box promotion technique has to be formed.
This kitchen will evolve and form a shape in the coming year, new techniques will be developed to attract and retain the customers. This is the future with minimum fall out.
