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McDonald’s India (West and South) has launched a limited-time range of Piri-Piri McSpicy Burgers and Wraps to add excitement and innovation to their signature McSpicy range. This new range combines two iconic flavors, McSpicy and Piri-Piri, to create four new products – Piri-Piri McSpicy Paneer Burger, Piri-Piri McSpicy Chicken Burger, Piri-Piri Big McSpicy Paneer Wrap, and Piri-Piri Big McSpicy Chicken Wrap. These products are treated with unique ingredients, such as a toasted Piri-Piri bun, special Piri-Piri sauce, shredded lettuce, and the new Spicy Paneer and Chicken Patty, making them truly exceptional.
To promote this new range, McDonald’s has released a single-take film conceptualized by DDB Mudra, featuring Rashmika Mandanna feasting on a Piri-Piri McSpicy while ignoring the surrounding sea of Piri-Piri spice trickling down a giant hourglass, signifying the limited-time nature of the assortment. Rashmika is only interested in relishing the irresistible Piri-Piri McSpicy burger with the idea that #DontExplainJustEnjoy.
Arvind R.P, the chief marketing officer of McDonald’s India (West and South), said that they are excited to launch the limited edition Piri-Piri range of McSpicy Burgers and Wraps and strengthen their successful association with Rashmika Mandanna. He believes that the saucy and flavourful combination of McSpicy and Piri-Piri will satisfy the spicy cravings of their customers. McDonald’s India constantly works towards menu innovations to deliver a unique and memorable experience to their fan base.
Rashmika Mandanna, who is the brand ambassador of McDonald’s, said that she is excited to take her association with McDonald’s to the next level. She believes that the new Piri-Piri range of McSpicy Burgers and Wraps is going to be a blockbuster among the spice lovers of the country, who would now follow the philosophy of #DontExplainJustEnjoy.
The Piri-Piri McSpicy range is now available at McDonald’s restaurants, McDelivery® app for takeaway, on the go, and in Drive-Thru across West and South India. The new range of Piri-Piri McSpicy Burgers and Wraps combines the fiery and crispy texture of McSpicy with the fragrant and spicy flavors of Piri-Piri, creating a scrumptious experience for customers. McDonald’s India constantly works towards menu innovations to satisfy the taste buds of millions of customers.