Rebel Foods, the world’s largest internet-based restaurant company, has introduced Wendy’s brand-new ‘Flavour Fresh’ lineup to enhance the dining experience for Indian customers after acquiring the master franchise rights for Wendy’s earlier this year. The ‘Flavour Fresh’ range includes an assortment of burgers, wraps, loaded fries, and nachos, expanding Wendy’s offerings and venturing into the gourmet burger category in India. The introduction aims to cater to a wider range of culinary preferences, differentiating Wendy’s from existing options in the market.
Customers can enjoy Wendy’s and its new offerings through various platforms, including EatSure and other food delivery services. Wendy’s, known globally for its quality and innovation, is now offering Indian consumers distinct flavor combinations for the first time. The ‘Flavour Fresh’ range is tailored to the Indian palate and includes options such as the Nachoburg Cheese Burger, the Firebolt Tandoori Paneer, and Chicken Burger, and a unique corn and cheese patty burger with chipotle sauce, among others.
Wendy’s in India has garnered recognition for its innovative approach to traditional burgers, featuring unique patties, various sauces, fresh vegetables, and premium glazed buns. This unveiling follows Rebel Foods’ acquisition of Wendy’s master franchise rights for offline operations in India earlier this year, with plans to establish approximately 150 traditional brick-and-mortar locations over the next decade.
Nishant Kedia, Category & Brand Head at Rebel Foods, expressed, “Flavour Fresh is not just another menu addition; it’s a remarkable step towards customer personalization based on the taste buds of our Indian customers. With the Flavour Fresh range, we are bringing a new range of delectable flavors to the Indian market that combines global excellence with a local touch. We foresee more growth and many more interesting menus and campaigns for Wendy’s in the near future. We look forward to embarking on this flavorful journey ahead with this launch.”
Wendy’s presence in more than 20 Indian cities includes over 120 outlets, with Rebel Foods operating three traditional Wendy’s restaurants in India as part of its commitment to expanding the brand’s footprint.