Ready-to-drink cocktail startup, O’ Be Cocktails, has successfully secured an undisclosed amount in a Pre-Series A funding round led by Inflection Point Ventures (IPV). The funds are earmarked for bolstering capabilities, team expansion, and venturing into untapped markets.
O’ Be Cocktails has carved a niche in the market with its premium ready-to-drink craft cocktails, meticulously curated using the finest spirits and natural ingredients. Tailored for social gatherings at home and house parties, each cocktail promises a consistently delightful taste. The diverse flavor range includes popular choices such as Mojito, Cosmopolitan, Long Island Iced tea, and Gin & Tonic.
Mitesh Shah, Co-founder of Inflection Point Ventures, acknowledges the burgeoning growth in the Indian alcoholic segment post-pandemic. Recognizing the untapped potential of the emerging ready-to-drink cocktails category, Shah expresses confidence in O’ Be Cocktails becoming a go-to product for the younger demographic seeking premium cocktail experiences. IPV aims to facilitate geographical expansion for O’ Be Cocktails and solidify its presence in the market.
Operational in nine states in India and Bhutan, O’ Be Cocktails boasts a robust network of 22 private distributors and 2 government contracts. This strategic distribution ensures that O’ Be Cocktail products are readily available in over 1700 premium wine outlets, enhancing accessibility for consumers.
Nitesh Prakash, Founder & CEO of O’ Be Cocktails, emphasizes the brand’s commitment to sustainability, premium quality, and convenience. Targeting the GenZ and Millennial demographic, O’ Be Ready-to-Drink Craft Cocktails aims to lead the growth of the RTD category in India and Southeast Asia. Prakash lauds IPV’s support in understanding market dynamics and providing essential support, expressing eagerness to continue growing sustainably with their partnership.
In the $35 billion Indian Alcoholic Beverage (Alcobev) market, the Ready-to-Drink (RTD) category currently constitutes $200 million (0.6% of the market). Triton Market Research projects an annual growth rate of 10.29% in value and 12.15% in volume from 2021 to 2026. Comparatively, the US Alcobev market, valued at $313 billion, boasts a more substantial RTD category at $22.5 billion (7.2% of the market), projected to grow at a rate of 12.42% annually from 2022 to 2027.
As O’ Be Cocktails secures funding and gears up for expansion, it positions itself as a key player in India’s evolving cocktail culture, catering to the rising demand for premium and convenient beverage options.
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