CB News Desk
New Delhi: Japanese Consumer Electronics giant and one of the leading consumer electronics companies in India, Sansui, launched a new range of technologically powered consumer durable and electronic products in the India market today. The diverse product portfolio includes small Kitchen Appliances and will be available in the market from September’19 across offline and online platforms.
In-line with the Government’s thrust on ‘Make in India’, Sansui also announced setting up of a state-of-the-art manufacturing unit for TVs, washing machines, refrigerators and air-conditioners spread over 30 acres in Gurugram by June 2020. The new facility will serve as a key manufacturing hub for Sansui in South East Asia besides generating around 3000 new employment opportunities in the country.
Sansui recently announced a strategic partnership in India with Delhi-based business conglomerate Jaina Group to consolidate its presence in the India and South East Asian markets. The Group plans to invest INR 1000 crores in Indian operations in the next three years and is eyeing a turnover of INR 3500 crore for the Sansui brand in India by FY 2022. Building on its expertise in handling Global Brands in India, Jaina Group will make Sansui products available through 6000+ retail partners and a robust after-sales service network of over 400 service centres and more than 2 Thousand certified field engineers and pin code coverage of 96%. The products will also be available through online partners like Flipkart. With a focus on honest and fair pricing and keeping in mind the forthcoming festive season, Sansui’s latest range is priced attractively across product categories.
Speaking on the occasion, Mr. Pradeep Jain, Managing Director, Jaina Group said, “Jaina Group has been representing global digital brands in India for 25 years through localised solutions. With the Indian appliance and consumer electronics market expected to increase at a 9 percent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022, we are confident of growing Sansui’s market share in India and are eyeing double-digit market share by FY 22. ”
Visiting Sansui Executive Lim Jew Tim, Head – Global Licensing said, “Sansui is a globally recognized brand name with more than 8 decades of operations in consumer electronics. It is one of the world leaders with firmly entrenched brand awareness and reaches in the value-for-money consumer segment looking for quality products at affordable prices. India is a key growth market for Sansui and our partnership with the reputed Jaina group reiterates our intention to market our products across the country. We have a long-term commitment towards providing premium products at value for money prices to the end customer in the country and to ensure this we will soon be setting up our manufacturing unit in India in lines with the incentives provided by the Government under the Make In India initiative. We will also focus on localised R&D solutions based on in-depth consumer research in the country.”
In the home appliances segment, some of the key products launched were Coffee Maker and Toaster which were quoted as home appliances produced with utmost care using advanced technology.