The common thread across their offerings is the infusion of 5 milligrams of THC using full spectrum cannabis oil, skillfully combined through water-soluble emulsion technology. The result is a range of meticulously crafted beverages designed to cater to various tastes and preferences.
Leading the pack is Zenith Cold Brew Coffee, a zero-calorie blend masterfully marrying the robustness of roasted coffee beans with the benefits of cannabis. The beverage boasts an energizing kick of 200 milligrams of caffeine, giving consumers a dynamic dose of vitality.
For tea enthusiasts, The Drinkable Company presents Tiger Tea, a delicately sweet green tea offering. Available in two tantalizing flavors—strawberry and wild berry, and a hibiscus blend—the beverage not only indulges the palate but also packs the potential benefits of antioxidants.
Diving into the realm of craft sodas, the Swivel Craft Soda line stands out as a crowd-pleaser. These low-calorie, naturally flavored sodas come in four variants: cola, diet cola, orange, and root beer. The brand’s emphasis on minimal post-consumption impact makes it an appealing choice for social gatherings without the looming hangover the following day.
The initial market launch is set to take place in select locations within Massachusetts and Maine this month. CEO and Co-founder Mark Mahoney, a seasoned beverage industry veteran, sees this launch as the commencement of a fresh chapter in his career. Mahoney’s impressive background includes the co-ownership of Atomic Coffee Roasters, the establishment of Thirsty Ventures—a beverage marketing company—and his tenure as the founder and CEO of Creative Juices, Inc. from 1995 to 2010. Collaborator Lee Brody boasts executive experience from roles at United Sodas of America and the Nestlé-owned Sweet Leaf Tea Company.
The inception of The Drinkable Company emerged from personal experiences. Mahoney’s decision to explore cannabis-infused beverages was sparked by his close friend and business partner Alan Williams, who turned to cannabis gummies for relief during his battle with terminal cancer. Witnessing the positive impact firsthand, Mahoney replaced his alcohol consumption with cannabis and noted significant improvements in his overall well-being, including sleep quality.
In light of the Food and Drug Administration’s recent lack of regulatory action regarding cannabis in consumables, the industry had expected a slowdown in new brand launches. This has left many businesses navigating the complex landscape of fractured state legislation without federal guidance. However, smaller players like The Drinkable Company have strategically positioned themselves in around a dozen states, capitalizing on the reach of social media platforms like Facebook and Instagram to connect with a nationwide audience.
Mark Mahoney emphasizes that social media offers an expansive reach, stating that “people consume with their eyes,” and the visual impact of advertisements can drive consumer interest. The company’s ambitions extend beyond coffee, tea, and soda, with plans to explore other product categories, such as cannabis-infused simple syrup.
As the cannabis-infused food and beverage sector adapts to the evolving legal and regulatory landscape, ventures like The Drinkable Company showcase innovation, resilience, and adaptability in their pursuit of catering to consumers’ changing preferences and needs.