-KH News Desk (cbedit@imaws.org)
Bangkok, Thailand – April 9, 2024 – THAIFEX – Anuga Asia 2024, Asia Pacific’s leading food and beverage (F&B) trade show, returns with a record-breaking surge in international participation between 28 May to 1 June 2024, at IMPACT Muang Thong Thani in Bangkok, Thailand. Comprising 11 distinctive trade show
halls and 6 special shows, each will showcase innovative solutions that cater to growing consumer demands. With a spotlight on 11 current trends exhibited across the entire show, traders and buyers from around the globe will have a unique opportunity to explore strategies for enhancing the value of their F&B businesses.
“This year’s THAIFEX – Anuga Asia is unprecedented – following a record-breaking 2023,the 2024 edition sold out faster than ever before,” said Mathias Kuepper, Managing Director and Vice President of Koelnmesse Asia Pacific. “With the inclusion of new participating countries this year, trade attendees can expect amplified diversity and richness of offerings at THAIFEX – Anuga Asia. As a catalytic platform, our unified goal is to redefine Asia Pacific’s F&B commerce.”
A World of Flavours on Display 45 countries and regions will be represented in the 2024 edition. Newcomers include Canada, Czech Republic, Egypt, Macau, Monaco, North Macedonia,Romania, Uruguay and Yemen. They will join established exhibitors in presenting a truly global feast for the senses.
• Discover the Delights of Macau: Macau makes its debut at THAIFEX – Anuga Asia 2024, offering attendees a chance to explore this region’s unique flavours and culinary heritage.
“THAIFEX – Anuga Asia marks a momentous stride for Macau’s global footprint,” emphasised Vincent U, President of Macao Trade and Investment Promotion Institute (IPIM). “For the first time, the institute is coming in as a pavilion and coordinating the participation of Macau SMEs for the event. Bringing Macau’s SMEs to THAIFEX – Anuga Asia is an exciting opportunity for us to showcase our region’s distinct flavours and robust wholesale and distribution network on a global stage. We look forward to forging new partnerships and exploring lucrative business opportunities.”
- Canadian Innovation Takes Center Stage: Canada is bringing a diverse array of innovative companies to this year’s event. Canadian exhibitors like Cross Frontier Merchandise Ltd. offer retailers seeking health-conscious organic snacks and gourmet condiments, Padmashri Naturals Inc. offers herbal supplements promoting holistic health, and Royal Classical Agriculture Ltd. emphasises sustainable farming practices with organic fruits and vegetables.
- Explore American Culinary Diversity: USDA proudly showcases exhibitors such as the Wisconsin Department of Agriculture, USA Dry Pea and Lentil Council and the California Milk Advisory Board, each spotlighting their unique contribution to America’s rich agricultural landscape. Bamas Gourmet Sauces and Alaska Seafood Marketing Institute will also present their artisanal sauces and sustainable Alaskan seafood. With the ongoing partnership, USDA has made a landmark declaration to endorse THAIFEX – Anuga Asia from 2025 officially.
“THAIFEX – Anuga Asia has served as a cornerstone for fostering trade alliances and elevating the global stature of American F&B. Looking ahead, we are thrilled to officially endorse THAIFEX- Anuga Asia starting from 2025, as it is a vital platform for showcasing the exceptional agricultural and culinary offerings of the United States within Southeast Asia,” highlighted Kelly Stange, Regional Agricultural Counselor at USDA.
Beyond the Exhibition Floor
THAIFEX – Anuga Asia 2024 offers more than just a vibrant exhibition floor. It provides an exceptional opportunity to explore new market opportunities, forge international partnerships, and equip the Asia Pacific F&B industry with a leading edge.
A dynamic lineup of conferences and seminars on the Future Food Experience+ stage, Thailand Ultimate Chef Challenge, and Alternative Protein Flavour and Taste Contest are designed to spark collaboration and knowledge exchange among industry professionals. Attendees can expect to gain valuable insights into emerging trends, consumer preferences, and market dynamics that will drive the future growth of the F&B sector.
Plus, solidifying its commitment to social responsibility, THAIFEX – Anuga Asia 2024 proudly welcomes participation from esteemed charities, including UNICEF, SOS, ZY Movement, UNHCR, and The Heart Foundation of Thailand this year.
For more information about THAIFEX – Anuga Asia 2024, including details on exhibitors and conference programmes, and to register your attendance, please visit https://thaifex-anuga.com.
11 Signature Trade Shows:
1. Coffee and Tea
2. Drinks
3. Fine Foods
4. Food Service
5. Food Technology
6. Frozen Food
7. Fruits and Vegetables
8. Meat
9. Rice
10. Seafood
11. Sweet and Confectionary
6 Special Shows:
1. THAIFEX – Anuga Future Food Market
2. THAIFEX – Anuga Halal Market
3. THAIFEX – Anuga Organic Market
4. THAIFEX – Anuga Startup
5. THAIFEX – Anuga tasteInnovation Show
6. THAIFEX – Anuga Trend Zone
2 Supporting Programmes:
1. Future Food Experience+
Alternative Protein Flavour
and Taste Contest
2. Thailand Ultimate Chef Challenge
About the Department of International Trade Promotion, Ministry of Commerce, Thailand
The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facilities, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/
About the Thai Chamber of Commerce
The Thai Chamber of Commerce represents the Thai private sector to facilitate business and trade as well as to serve as the central coordinating agency between the government and private sector. It helps to promote trade, business and economic cooperation including, build relationships between Thai and partner countries at the bilateral and multilateral level as well as plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/
Koelnmesse – Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM, and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at: https://www.koelnmesse.com/current-dates/all-tradefairs/
