-KH News Desk (cbdigital@imaws.org)
SLAB Ventures Netherlands and AB InBev India have joined forces to introduce D’yavol Inception, a premium blended malt Scotch whisky designed for discerning individuals who appreciate refined living and authentic luxury.
Building on the success of their previous offerings, such as D’yavol Single Estate Vodka and the exclusive limited-edition luxury streetwear line, D’yavol X, the launch of Inception marks the first Scotch whisky expression from D’yavol, embodying a true sense of excellence and sophistication.
Bunty Singh, Co-Founder of SLAB, expressed excitement about the collaboration with AB InBev India and the introduction of D’yavol Inception. The blend was meticulously crafted by Master Blender Vic Cameron, who carefully selected exceptional single malts from various regions to create a harmonious composition that highlights the best of each component malt. Singh believes that Inception is the start of something truly exceptional and is confident that it will quickly become a timeless classic.
D’yavol Inception is an unparalleled blended malt Scotch whisky that undergoes non-chill filtration, perfectly balancing delicate peat and indulgent sherry notes. Crafted in the heart of Scotland, the whisky combines eight distinct single malts sourced from renowned regions such as the Highlands, Lowlands, Speyside, and Islands. Presented in highly distinctive luxury packaging adorned with timeless black and gold aesthetics, this contemporary masterpiece adds a touch of sophistication to any connoisseur’s private bar collection.
Kartikeya Sharma, President of India AB InBev, expressed delight in expanding their partnership with SLAB Ventures and introducing this luxury offering. The launch of Inception reflects their commitment to innovation and their desire to connect with discerning consumers. With the growing demand for luxury and imported spirits in India, AB InBev aims to cater to whisky enthusiasts and connoisseurs seeking a sophisticated drinking experience.
D’yavol Inception is currently available in select regions, including Maharashtra, Goa, and Karnataka, at respective prices of ₹9800, ₹9000, and ₹9500. Plans for availability in Delhi, West Bengal, Uttar Pradesh, Haryana, and Telangana are also underway.
Founded by Aryan Khan, Bunty Singh, and Leti Blagoeva, SLAB Ventures strives to bring a luxury lifestyle collective to the world. Based in the Netherlands, the company focuses on establishing strategic partnerships with prominent industry players globally.
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