-KH News Desk
Fresh Del Monte Produces is one of the world’s leading vertically integrated producers, distributors, and marketers of fresh and fresh-cut fruits and vegetables. The Company markets its products under the Del Monte brand has announced their recent partnership with CAFÉ NAJJAR, the Lebanese coffee giant, known for their NAJJAR GOURMET COFFEE’S. A wide variety of freshly ground, high-quality coffee beans and products that are tailor-made for the true coffee enthusiasts in MENA (Middle East and North Africa regions). Coffee is deeply ingrained in the middle eastern culture, and CAFÉ NAJJAR is at its epicentre.
CAFÉ NAJJAR is a family-owned business that has been leading the market for 65 years, since 1957. By establishing partnership, Fresh Del Monte will be the distributer of the freshly ground and vacuum coffee products in the hotel, restaurant, and catering channel. HORECA attendees will now be able to have the privilege of having Turkish coffee, espresso, and filter coffee made from the finest blends and carefully chosen from the best origins.
Racha El Aawar, the Regional Marketing Director of MENAcommented: “Fresh Del Monte has an extensive range of institutional and food service packs for sectors such as retail/FMCG and HORECA business partners. We saw CAFÉ NAJJAR as a perfect partner for our business because they also use their passion as a key driver to always achieve something exceptional and maintain consumers’ trust from one generation to another.”
Other comments also suggested that this partnership enables both institutions to leverage their strength in manufacturing, distribution, and regional HORECA understanding. The goal of both companies is to offer customers a full coffee solution that will enable consumers to enjoy a great cup of coffee everyday wherever they are.