Third Wave Coffee Aims 150 Cafes In 20 Cities

Premium artisan café chain – Third Wave Coffee, which has built a popular and loyal community of coffee lovers in Bengaluru, Pune and Delhi since its launch in 2016, has opened a flagship outlet in Mumbai at Lokhandwala. With this new cafe, the brand currently clocks a total of 43 cafes in India – 28 in Bengaluru, 11 in Delhi NCR, two in Mumbai, and one each in Pune and Coonoor with plans to expand to over 150 cafes in over 20 cities by March 2023.

Third Wave Coffee’s flagship outlet at Lokhandwala, spread across 2000 sq. ft., welcomes you into its cosy, warm interiors done up in hues of beige and off white and the most welcoming appetizing aroma of coffee. The cafe offers a personal, inclusive space that allows customers to build relationships over a perfectly brewed cup of coffee.

The café will offer a wide range of premium/ exotic artisan hot and cold coffees like the ‘Orange Zest Mocha’, The La-Vie_en Rose (a blend of rose and Turkish Cardamom) Along with the classic cappuccino and Third wave also offers an especially curated menu of savouries that partner beautifully with the beverages. These include the buttery croissant, the hummus and pita platter, the tandoori chicken sandwich and Mumbai’s favourite pao with a twist.

Third Wave Coffee is the brainchild of three young founders – Sushant Goel, Ayush Bathwal and Anirudh Sharma, who have spent the past several years disrupting the coffee-drinking experience. All Third Wave Coffee cafes serve a unique range of artisan coffee brews with a thoughtfully crafted, innovative menu of savouries and sweet food products that consumers can sit back and relish in aesthetically designed spaces. What is so special about the coffee is – It is made of 100% Arabica beans sourced from premium estates of Chikmanglur and Nilgiris.

Arshad Warsi and Sushant Goel addressing the media and guests at the launch of the flagship store of Third Wave Coffee
Arshad Warsi and Sushant Goel addressing the media and guests at the launch of the flagship store of Third Wave Coffee

“Like all urban cities, Mumbai has the kind of crowd that loves to experiment with and enjoy different brews of premium artisan coffee. Since its inception, Third Wave Coffee has been at the forefront of the coffee and cafe experience in India. For customers who have downloaded the Third Wave App, we offer a strong loyalty program that rewards and builds convenience for them along with keeping them informed on the latest offerings, deals of the day and subscription programs. We’ve received a phenomenal response from the cities we are present in and are gearing up for our expansion plans to open 150 cafes across 10 Indian cities by March 2023,” said Sushant Goel, Co-Founder & CEO, Third Wave Coffee.

“Innovation lies at the heart of everything we do. We also take pride in our ability to pair familiar Indian flavours in a more cafe friendly format. Mumbaikars will have their own local favs including the Chipotle-flavored Paneer Pao or the spicy shredded chicken pao in all our Mumbai cafes. Third Wave Coffee has always introduced new coffee and food experiences that are wholesome, comforting and satiating, and we can’t wait to share our offerings with the world,” said Anirudh Sharma, Co-Founder, Third Wave Coffee.

By March next year, Third Wave Coffee will have captured the largest market share for offline coffee consumption in Bengaluru and Delhi. The brand aims to replicate its model across India.
Third Wave Coffee operates its own fully equipped training centre where coffee beans are roasted, brewed, and developed into bespoke blends. The brand has introduced in India, by the ‘Third Wave Movement’ that is dedicated to providing high-quality coffee brewed to perfection from farm to cup.

Third Wave Coffee is listed on delivery platforms Swiggy and Zomato. Retail packs are available on Amazon, Swiggy Instamart and Big Basket.


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