Fruit-based Drink Brand 'Maa' Launches Emoji-Inspired Packs

~Introduced in a myriad of SKU’s ranging from ₹10-₹100 tetra packs and bottles the brand new Maa Emoji packs aim to bring the emotion of joy and refreshment in every sip to the modern consumer~

-KH News Desk (cbedit@imaws.org)

Chennai, July 18, 2024 – In a delightful celebration of World Emoji Day, Maa, the popular fruit-based drink from the house of CavinKare, announced the launch of special emoji-themed packs. Catering to modern tastes and trends, especially of the millennials and GenZ, the innovative packaging captures joyful emojis with relatable characters and expressions; adding an unconventional touch that resonates with the youthful spirit of today’s discerning consumers. Designed to delight mango aficionados, these vibrant new packs come in variations of tetra packs and bottles, making every sip an enjoyable and memorable experience.

Commenting on the occasion, Mr KG Mallikeswaran, Business Head – Ambient Dairy and Beverages, CavinKare said, “At CavinKare, we are dedicated to continually enhancing customer engagement and satisfaction. With the introduction of our new emoji packs on World Emoji Day, we are excited to bring a fresh, expressive dimension to the mango-drinking experience, especially among the newer generation of consumers. Emojis have evolved into a universal language of joy and connectivity, making them the perfect complement to our beloved Maa beverage. This initiative underscores our commitment to innovation and customer-centricity, aiming to enrich moments of refreshment with creativity and enjoyment.”

Maa has established itself as a favorite fruit drink among consumers for its rich taste and high-quality ingredients sourced from the finest mangoes. The introduction of emoji packs underscores CavinKare’s dedication to enhancing consumer experiences through creative packaging and compelling flavors.

Available in an array of sizes and prices, Maa’s new emoji packs cater to every preference and occasion with 140 ml, 160 ml, 170ml, 180 ml and 200 ml tetrapacks to 160ml, 250ml,600 ml, 1.2L, 1.75L and 2L Bottle Packs ranging between ₹10-₹100. Whether it’s a quick refreshment on the go or a family gathering, these packs ensure that every sip is filled with fruity goodness and fun.