– KH News Desk (cbedit@imaws.org)
Gravity Bath, one of India’s fastest-growing bathware brands, has crossed a significant business milestone, clocking over ₹200 crore in revenue for FY 2024–25—a strong 25% year-on-year growth. With an EBITDA of ₹8 crore, the brand is not only sustaining healthy profitability but also doubling down on innovation, retail transformation, and long-term value creation. Backed by a vast network of over 12,500 dealers and distributors across the country, Gravity Bath has set an ambitious target of reaching ₹1,000 crore in revenue by FY 2028–29.
To further accelerate its growth and deepen consumer and professional engagement, the company has launched its first-ever company-owned experience store in Andheri West, Mumbai. This launch marks a pivotal moment for Gravity Bath as it transitions from being a strong B2B brand into a more immersive and experiential B2C and AEC-facing entity. Unlike traditional retail formats, the Mumbai store is a hybrid destination that brings together design inspiration, technical consultation, and product education under one roof—targeted not only at homeowners but also architects, interior designers, and real estate developers.
The store reimagines the process of selecting bathware by offering a hands-on, sensory experience that goes beyond the catalogue. A standout feature is the Live Shower Zone, where customers can test water pressure, flow types, and product performance in real-time—adding a layer of tangibility to the decision-making process that has long been missing in the industry. Complementing this is a comprehensive Material and Finish Library, curated to help designers and clients explore the visual and tactile possibilities of Gravity’s products.
Each section of the store is thoughtfully designed around specific user profiles, reflecting the brand’s commitment to inclusivity and real-life functionality. Key zones include a Youth Bathroom with trendy elements, a Hotel-style Bathroom for indulgent luxury, a Premium Home Bathroom showcasing refined finishes, a Senior-Friendly Bathroom with ergonomically conscious features, and a Kids’ Bathroom prioritizing safety and fun. These immersive vignettes allow customers to visualize how different configurations work in real residential and commercial spaces.
In tandem with the store launch, Gravity Bath has officially entered the luxury segment with the introduction of DI’LUSSO, its Luxury Italian bathware brand. Designed for discerning consumers who value both aesthetics and performance, DI’LUSSO products integrate advanced technologies such as sensor-based auto lid opening, touchless flushing, heated seats, deodorization, app connectivity, and water-saving flush systems. The line is tailored to meet the needs of Indian households while offering a refined European design sensibility.
The Mumbai experience store is more than just a showroom—it’s a strategic move to address longstanding gaps in the Indian bathware retail space. As Mr. Anoop Garg, Founder and Director of Gravity Bath, explains, “There were three challenges we saw in the premium bathware segment: lack of price transparency, limited age-specific solutions, and very low consumer awareness about what’s possible in a modern Indian bathrom. This store is our answer to those challenges—helping people make confident, informed choices, not just purchases.”
Looking ahead, Gravity Bath is preparing to expand its retail footprint through a franchise model and additional company-owned outlets, starting with a second store in Delhi. The company also aims to strengthen its digital presence, build innovation-led high-margin products, and enhance quality control through its in-house Spectro Lab. Internationally, it has begun exploring opportunities in Nepal, Bhutan, and the Middle East, with plans for a long-term entry into the US market.
With a future-focused strategy rooted in customer-centric design, Gravity Bath is not just achieving commercial success—it is redefining how India shops for and experiences bathware. The Mumbai experience store is a bold step in bringing that vision to life.
