– KH News Desk (cbedit@imaws.org)
Sweet Truth, the upscale dessert brand from Rebel Foods, is on a delightful mission to tackle what it playfully dubs India’s Vitamin CC (Cheesecake) Deficiency — a whimsical condition that over a billion Indians might just find relatable, especially since so many have yet to savor a slice of cheesecake. In its latest cheeky campaign, Sweet Truth takes on the role of a quirky ‘Dessertologist’, diagnosing everything from cravings to mood swings and those pesky dessert blues — all signs pointing to a cheesecake shortage. Each order arrives with a fun prescription envelope and a cheerful 10-day cheesecake “treatment plan” designed to ensure dessert enthusiasts get their much-needed indulgence.
Nishant Kedia, Chief Marketing Officer at Rebel Foods said, “Cheesecake has often been a misunderstood dessert in India — frequently viewed as something fancy or unfamiliar. With this campaign, we’re injecting a bit of humor and mischief to spark curiosity and encourage people to give it a try. Sweet Truth has always been about honest, indulgent desserts, and National Cheesecake Day is the perfect opportunity to share the love for this global favorite — one slice at a time.,”
To sweeten the deal even further, customers can indulge in popular flavors like New York, Mango, Biscoff, and Blueberry for just ₹99 a slice. Plus, they’re rolling out new “booster dose” flavors — Chocolate, Peanut Butter, and Tiramisu — priced at ₹129, giving fans even more delicious options to enjoy. The campaign is currently live on Swiggy, Zomato, and its own D2C platform – EatSure, spreading joy to over 354 cities across India.
