-KH News Desk (editorial1@imaws.org)
Smoke Lab has introduced Liquid Gold, a limited-edition vodka that marks a significant milestone as the first of its kind in India’s spirits industry to be infused with 24-carat edible gold flakes. The brand has positioned the product as daring, distinctive, and unapologetically opulent, emphasizing that Liquid Gold is not merely a drink but a shimmering experience that embodies ambition and artistry.
The Spirit of Celebration and Craftsmanship
Liquid Gold is described as Smoke Lab’s most ambitious creation yet, born from a vision to transcend boundaries and elevate the status of Indian vodka.
- Purity and Base Ingredient: The vodka is crafted from 100% pure Basmati rice, providing a unique and high-quality foundation for the spirit.
- Refinement Process: It undergoes a rigorous process of five-time distillation, followed by a proprietary filtration method known as Sparkle Filtration.
- Sensory Profile: The resulting spirit offers a distinct sensory experience, characterized by a smooth, creamy texture and a warm, luminous finish.
- Consumption: Liquid Gold is designed to turn every pour into a “celebration of artistry and indulgence,” whether it is sipped neat, served on ice, or mixed into a cocktail.
Founders’ Vision of Luxury
The founders of Smoke Lab shared their philosophy behind the creation of Liquid Gold, highlighting its role in blending Indian heritage with world-class luxury:
- Varun Jain, Founder of Smoke Lab, stated that Liquid Gold originated from a “simple idea – to take Indian vodka to the next level.” He emphasized that the product “represents purity, celebration, and craftsmanship coming together,” and stands as “India’s most luxurious vodka—standing shoulder to shoulder with the best in the world, yet deeply rooted in who we are.”
- Sanya V. Jain, Co-founder of Smoke Lab, added that Liquid Gold is explicitly “made for moments that matter.” She suggested that the bottle is the choice for truly exceptional occasions, whether it is a “milestone, an intimate celebration, or a rare indulgence.”
The launch of Liquid Gold aims to set a new benchmark for luxury and sophistication in the Indian spirits market.
