-KH News Desk (editorial1@imaws.org)
Accor, a global leader in hospitality, has announced the signing of Novotel Vrindavan, marking a major milestone in the Group’s strategic expansion across North India. Slated to open in 2029, the 150-key new-build hotel is being developed in partnership with Girijas Retreat Private Limited. The property will be spread across 6,222 square metres, bringing Novotel’s globally recognised midscale hospitality to one of India’s most prominent spiritual and cultural destinations.
Positioned to capture year-round demand from pilgrimage tourism, destination weddings, and corporate events, the hotel will feature extensive facilities, including a 1,000-square-metre ballroom and multiple meeting rooms. In line with the brand’s “Longevity Everyday” philosophy, Novotel Vrindavan is designed to help guests maintain a balance between work and personal life. Amenities will include an all-day dining restaurant, a lobby lounge and bar, a specialty restaurant, a fitness centre, spa facilities, and a swimming pool.
Ranju Alex, Chief Executive Officer, Accor South Asia, commented on the signing: “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that celebrate the essence of the destination.”
Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, added: “We are honoured to partner with Accor to bring the Novotel brand to Vrindavan. As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure.”
The signing underscores Accor’s commitment to tier-2 and tier-3 cities that are witnessing a surge in tourism and infrastructure development.
