-KH News Desk (editorial1@imaws.org)
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SNN Foods Pvt Ltd, a leading manufacturer and exporter of spices, has announced the launch of SNN Hing Powder in Bijapur, Karnataka. This move is a strategic step in the company’s regional expansion, tapping into the rich culinary heritage and rapidly growing retail landscape of North Karnataka.
The launch event in Bijapur brought together key stakeholders, including distributors, retailers, and food industry professionals. Known for its essential role in Indian cuisine specifically for its aromatic and digestive properties (asafoetida) is a staple in households and professional kitchens alike. SNN’s new offering is developed using modern processing techniques to ensure the consistent potency required for traditional dishes like dals, sambars, and pickles.
Based in Bangalore, SNN Foods has built a robust reputation for purity and consistency across its portfolio, which includes whole spices, blended masalas, and ready-to-cook solutions. The company also serves the HoReCa (Hotels, Restaurants, and Cafes) and B2B segments through customized offerings and private labeling services.
Mr. Vinod Kumaar NV, Co-Founder & Managing Director, SNN Foods Pvt Ltd, commented on the launch: “Hing is an everyday essential in Indian kitchens, and consumers expect purity and consistency from the brands they trust. With the launch of SNN Hing Powder, we aim to offer a product that meets these expectations while maintaining our commitment to quality. Bijapur is an important market for us, and this launch strengthens our footprint in North Karnataka.”
With a focus on Tier-2 and Tier-3 cities, SNN Foods continues to invest in advanced manufacturing and global quality standards, supporting its growing export operations and domestic market penetration. He added: “Our focus has always been on building long-term value rather than short-term gains. Every new product launch reflects our dedication to quality, customer trust, and sustainable growth.”
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