-KH News Desk (editorial1@imaws.org)
Moustache Group of Hotels has announced a comprehensive rebranding following ten years of operations, marking its evolution from a niche backpacker hostel chain into a diversified multi-format hospitality player. Founded in 2016, the group has grown to operate 20 hostels, 10 mid-market hotels, and 8 boutique luxury stays, with a goal to reach 100 properties by 2030.
The strategic rebranding is designed to resolve market confusion and bridge the gap between consumer perception and the brand’s expanded reality. To achieve this, Moustache has introduced a new three-tier structure:
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Moustache Hostels: Continuing its legacy of social and community-driven spaces.
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Moustache Select: Focusing on comfort-first stays for families, professionals, and value-conscious travelers.
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Luxuria by Moustache: Dedicated to boutique and high-end experiential luxury.
The company aims to hit ₹100 crore in revenue by FY 2027, with growth increasingly driven by its Select and Luxuria verticals. By 2028, the group plans to add 50 new properties, concentrating heavily on mid-market and luxury boutique formats.
Deepak Agarwal, Founder-Director, Moustache Group of Hotels, stated: “Travelers today are overwhelmed by options, platforms, and formats. In such a market, the structure itself becomes a competitive advantage. This clear brand architecture will reduce confusion for the consumer and decision friction for the business.”
Aditya Singh Ranawat, Assistant Vice President, Marketing, added: “The rebrand closes the gap and removes confusion for the traveler… we had evolved beyond hostels, but people still saw us as just a hostel brand.”
