-KH News Desk (editorial1@imaws.org)
Anticipatory, an AI-first platform designed specifically for the hospitality sector, has been unveiled to help hotel groups modernize operations and improve guest experiences. Led by industry veterans Shruti Shibulal and Carlos Fernandes, the platform addresses core hospitality challenges such as fragmented systems, multilingual communication, and the difficulty of scaling personalized service across large portfolios.
Unlike general AI tools, Anticipatory is built around hotel-specific workflows. Its specialized AI agents operate across various departments, including reservations, guest communication, stff training, and quality checks. The platform integrates into existing hotel processes, allowing for rapid adoption without requiring a complete overhaul of current systems.
A key feature of the platform is its focus on Security and Brand Governance. Anticipatory uses isolated, brand-specific AI environments to ensure that guest data and operational insights remain secure and under the hotel group’s control.
Shruti Shibulal, Director at Anticipatory, stated: “Hospitality leaders are under pressure to modernise while protecting what makes their brands distinctive. Anticipatory is built from the inside of hospitality, focusing on practical deployment that delivers real operational and guest-experience outcomes.”
Carlos Fernandes, Director at Anticipatory, added: “Anticipatory is not about experimenting with technology. It is about embedding AI as a trusted operational layer strengthening performance and decision-making across hotel groups.”
By combining deep sectoral understanding with advanced AI infrastructure, Anticipatory positions itself as a long-term strategic partner for hotel groups navigating rising guest expectations and expanding property portfolios.
