-KH News Desk (editorial1@imaws.org)
Bengaluru FC (BFC) has announced a strategic partnership with Radisson Hotel Group, naming the international hospitality chain as the club’s Official Hotel Partner for the upcoming Indian Super League (ISL) season. The collaboration is designed to provide BFC players with world-class accommodations, ensuring a conducive environment for rest, recovery, and peak performance during their travels.
As part of the agreement, Bengaluru FC will feature the Radisson Hotel Group logo on its official jerseys. The partnership also leverages Radisson’s “Sports Approved” program, which offers specialized services such as tailored dietary menus, secure equipment storage, and private meeting spaces for the team.
The benefits extend beyond the pitch to the fans. Radisson Rewards members will gain access to exclusive perks, including discounts on match tickets and official club merchandise, alongside VIP seating options and unique match-day experiences.
Nikhil Sharma, Managing Director and Area Senior VP – South Asia, Radisson Hotel Group, stated: “Partnering with Bengaluru Football Club is a significant milestone for us as we continue to elevate the sports hospitality experience. This collaboration complements our existing initiatives and sets new standards in the sports ecosystem.”
Karan Yadav, Chief Commercial Officer, Bengaluru FC, added: “We are delighted to team up with Radisson Hotel Group. Their commitment to enhancing the sports hospitality experience is visionary and aligns with our values. This will be a successful collaboration that benefits both the team and our fans.”
