-KH News Desk (cbedit@imaws.org)
The collaboration of the DS Group with the Swiss chocolate brand Läderach for it’s maiden launch in India has been a talk of the nation.
On Tuesday, 28 February 2023, the Rajnigandha selling group has announced its partnership with the luxury Swiss chocolate brand, which is said to be a strategic move as it would increase the group’s presence in confectionery segment.
“This partnership will also mark DS Group’s entry into chocolate segment which is the largest in confectionery space.” said the Company.
The Dharmapal Satyapal Group Ltd made their debut in 1987 and had established a place in almost every household in form of Catch Spices, Kewal Spices, Pulse Natkaare etc. It is also a settled player in the confectionery world with successful products like Pass Pass, Rajnigandha, pulse etc.
On the other hand, Läderach brand founded in 1962 is know for its recipies that includes delicately fashioned artisanal chocolates.
With this partnership it would be beneficial for both the companies as chocolate is given the top place in confectionery world.
According to a study by the IMARC Group, the Indian chocolate market reached a value of $2.2 billion in 2021 and is expected to reach $3.8 billion by 2027, exhibiting a CAGR of 9.1% during 2022-2027.
Mr Johannes Läderach, CEO, Läderach (Schweiz) AG, commented, “We are very pleased to finally be able to present our freshly made chocolate on the Indian market. With Läderach and the DS Group, two partners with high standards are now working towards a common goal.”
The brand will soon be opening exclusive boutiques across the country for its delectable range of chocolates.
