-KH News Desk (editorial1@imaws.org)
CYK Hospitalities has launched its newly curated dessert Quick Service Restaurant (QSR) outlet named LANY at Ambience Mall, Gurugram. The concept, co-founded by Sanchita Sarin and Harsh Sarin, is a globally inspired dessert QSR that reflects the “freshness, boldness, and youthful energy” of dessert culture spanning Los Angeles (LA) and New York (NY).
Concept and Partnership Details
The launch showcases CYK Hospitalities’ expertise in innovation within the dessert segment, working with the founders throughout the brand’s development.
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QSR Name: LANY
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Launching Company/Partners: CYK Hospitalities (collaborated with founders Sanchita Sarin and Harsh Sarin)
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Concept: A globally inspired dessert QSR focused on bringing LA–NY dessert culture to India.
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Location: Ambience Mall, Gurugram (chosen for its direct reach to consumers who prefer experiential global formats).
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Core Offerings: The menu features soft-serve desserts, stick waffles, and notably, Taiyaki Cones, which serve as the brand’s core differentiator.
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CYK Involvement: CYK Hospitalities provided end-to-end services, including conceptualization, menu planning, hiring, training, location finalization, and comprehensive design direction to ensure consistent branding.
Sanchita Sarin, co-founder of LANY, shared the emotional drive behind the brand: “LANY is built on a feeling that desserts should lift you instantly. We wanted to create something that has a global soul but is deeply lovable in India, simple, joyful, and instantly repeatable. CYK Hospitalities helped us convert this emotion into a brand that truly speaks to what we dreamt. CYK Hospitalities has been with us in forming this from the inner core to the outer covering, every minute detail, layer, and decision. We together have an entity that is globally connected yet India-specific.”
Pulkit Arora (Director and Culinary Expert, CYK Hospitalities), commented on the brand strategy: “The desserts category requires very clear, quick, and pleasant communication. With LANY, we aimed at making it large, sharp, and emotionally sticky. The whole conception was to form a dessert personality that consumers will very easily recall and very naturally come back to.”
