-KH News Desk (editorial1@imaws.org)
Lemon Tree Hotels Limited has announced the strategic signing of its sixth property in Jammu & Kashmir, continuing its aggressive expansion into high-potential leisure destinations. The upcoming 60-key hotel, branded as Keys Prima by Lemon Tree Hotels, Srinagar, will be managed by the group’s wholly-owned subsidiary, Carnation Hotels Private Limited.
Strategically located just 2 km from Srinagar International Airport and 11 km from the Srinagar Railway Station, the property is designed to provide unparalleled connectivity for both corporate fly-in travelers and leisure groups entering the Kashmir Valley. This signing brings Lemon Tree’s regional portfolio to a total of four operational hotels and two properties currently under development.
Property Highlights & Guest Experience:
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Upscale Midscale Inventory: The hotel will feature 60 well-appointed rooms designed with contemporary aesthetics to meet the evolving expectations of modern travelers.
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Comprehensive Amenities: Guests will have access to a multi-cuisine restaurant, a fitness center, and a swimming pool.
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MICE & Social Events: The property will house a dedicated banquet hall and conference room, positioning it as a key venue for mid-sized corporate gatherings and social functions in Srinagar.
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Asset-Light Growth: The project aligns with Lemon Tree’s broader strategy to scale rapidly through management and franchise contracts, reducing capital intensity while maintaining brand consistency.
Neelendra Singh, Managing Director & CEO, Lemon Tree Hotels Limited, commented on the expansion:“Jammu & Kashmir is rapidly evolving into a high-potential leisure market, underpinned by a surge in domestic tourism and significantly improved infrastructure. In destinations like Srinagar, we are seeing a sophisticated shift in traveler expectations as guests increasingly seek refined, experience-led stays. The introduction of Keys Prima to this market is a direct response to that demand.”
The expansion comes at a time of record-breaking tourism in the region, with over 1.78 crore tourist visits recorded in 2025. By strengthening its presence in the Srinagar-Gulmarg-Sonamarg circuit, Lemon Tree aims to build a reliable network of quality branded hospitality across India’s most iconic travel corridors.
