-KH News Desk (editorial1@imaws.org)
Ochre Spirits, one of India’s fastest-growing artisanal spirits brands, has announced a significant expansion of its geographical footprint, starting with its entry into Pondicherry on October 31, 2025. This launch marks the first step in a wider rollout across South and West India, following the brand’s successful debut in Goa.
Expansion Strategy and Product Portfolio
The company is now aggressively preparing for subsequent launches in key markets, including Karnataka and Maharashtra. Ochre Spirits has set an ambitious goal to establish a presence in 25 cities nationwide over the next few years. The brand, founded in 2023, has rapidly gained traction among millennial and Gen Z consumers drawn to its focus on authenticity and craftsmanship.
Ochre Spirits’ current award-winning portfolio includes:
- Nutty Berry Rum
- Mango Citron Rum
- Peach & Cherry Vodka
- Saffron Vodka
The company also has concrete plans to diversify its offerings further by introducing new categories, including whisky, agave spirits, and gin.
Leadership Vision and Market Impact
John Royerr, Founder, Ochre Spirits, highlighted the strategic importance of the move, stating, “Our expansion into Pondicherry marks a decisive step in Ochre’s journey to build a future-ready house of craft brands.” The brand’s South and West India rollout signals its clear intent to redefine the nation’s premium alcoholic beverage (alcobev) landscape by combining creativity, quality, and innovation, rooted firmly in Indian creativity and culture.
