-KH News Desk (editorial1@imaws.org)
Rebel Foods, the world’s largest internet restaurant company, has announced a strategic partnership with the fast-growing food brand EasyBites through its brand growth platform, Rebel Launcher. The collaboration is designed to scale EasyBites’ presence efficiently using Rebel’s extensive cloud kitchen infrastructure, proprietary technology, and supply chain.
EasyBites, known for its menu of fried chicken, burgers, and wraps, is currently live across 10 Rebel Foods kitchens in Bengaluru and Hyderabad. The brand plans to expand into Chennai and other major Indian cities in the coming months. By utilizing Rebel Launcher, EasyBites can enter new markets with lower capital expenditure and faster go-to-market timelines while maintaining consistent quality.
EasyBites joins a prestigious list of brands on the Rebel Launcher platform, which includes the likes of Natural’s Ice Cream, Taco Bell, WOW! Momo, and ITC.
Ankur Sharma, Co-Founder at Rebel Foods, commented on the partnership: “Rebel Launcher reflects our commitment to building a collaborative growth ecosystem for food brands. By partnering with brands like Easybites, we aim to help them scale across geographies efficiently while leveraging Rebel Foods’ infrastructure, technology and deep operational expertise.”
Masoud Mohamed, CEO of EasyBites, added: “Rebel Launcher has been a strong growth partner for Easybites, assisting us in scaling faster and more efficiently across the Southern market. Launching in new cities through the Rebel Launcher platform gives us the chance to understand each market deeper and serve more locations per city from day one. We see this as a long term strategic alliance.”
