-KH News Desk (editorial@imaws.org)
SaffronStays, a brand renowned for its character-filled villas, has announced a significant strategic expansion into the urban hospitality segment with the launch of its new brand, Nivāsa. This initiative is designed to cater to modern travellers, including NRI families on extended visits, foreign tourists, and business professionals, who seek premium family apartments that successfully blend the warmth of a home with contemporary urban convenience. The launch marks an exciting step into the urban stay space, offering a curated segment of accommodation for guests desiring more than the standard hotel offering.
Nivāsa’s Offering and Destination Footprint
The Nivāsa homes are characterized by the distinctive SaffronStays focus on aesthetics, unique architecture, and a strong sense of place, reflecting the culture of their surroundings. Strategically situated in central city neighbourhoods, they offer easy access to key business districts, cultural landmarks, and essential services. The brand has already opened properties in multiple major locations, showcasing distinct experiences tailored to each city:
- Bangalore: Nivāsa Whitefield offers a contemporary 4BHK space, ideal for short or extended stays for families or colleagues requiring comfort and convenience.
- Mussoorie: Properties like Nivāsa The Crest and Nivāsa The Nook feature duplex apartments with balconies overlooking the valley, providing a peaceful retreat close to the town’s main attractions.
- Vrindavan: Homes such as Nivāsa Kridha Niwas and Nivāsa Aaramya Dham are set close to spiritual centers like Banke Bihari Mandir and Prem Mandir, blending the town’s spiritual ambiance with homelike comfort.
Founder’s Vision for Urban Expansion
Devendra Parulekar, Founder of SaffronStays, highlighted that Nivāsa is the brand’s way of injecting the familiar warmth and character of their villas directly into the heart of India’s busiest cities. The initiative is rooted in the belief that a comfortable stay in a central neighbourhood significantly enhances a visitor’s experience of a place. The new urban stays reflect the company’s signature approach: thoughtful design, a sense of history, and a strong connection to the local city culture, ensuring that guests, regardless of the purpose or length of their visit, find the same feeling of “coming home.”
