-KH News Desk (editorial1@imaws.org)
MOISHI, the celebrated UAE-based Japanese confectionery brand, has officially entered the Indian market through a strategic partnership with the CK Israni Group. This landmark launch marks the formal introduction of a premium, organized mochi ice cream segment in India’s rapidly evolving F&B landscape.
Known for its “cult-favorite” status in Dubai, MOISHI specializes in handcrafted mochi ice cream—a centuries-old Japanese delicacy reinterpreted with contemporary flair and Lebanese-inspired warmth. Each piece is individually crafted using partially imported Japanese ingredients to ensure texture integrity and flavor balance, catering to a “scroll generation” that values aesthetic presentation as much as taste.
The CK Israni Group, led by Co-Founder Chandni Nath Israni (who successfully brought the French icon Ladurée to India), aims to institutionalize the mochi segment across India’s Tier-1 cities. The brand’s entry targets high-footfall luxury retail destinations and focuses on India’s growing “gifting culture,” positioning mochi as a premium alternative for festivals, weddings, and corporate events.
Chandni Nath Israni, Co-Founder, CK Israni Group, stated: “India’s lifestyle and F&B sector is at an inflection point. Urban audiences are more traveled, more informed, and far more receptive to globally benchmarked formats. MOISHI allows us to build the premium mochi ice cream segment with clarity and scale.”
The rollout strategy will initially focus on major metros, utilizing boutique dessert counters and premium kiosks to provide an experiential “purchase journey” for Indian consumers.
