-KH News Desk (cbedit@imaws.org)
BCS Globals, a food and beverage company based in the UAE, introduced WOX and has ambitions to roll out a variety of products.
WOX is a new energy drink brand that has gained a solid following in more than 10 nations around the world.
“We are entering into the market with an aggressive expansion plan in place. With our unique product range, we expect to expand the consumption growth of Energy Drink products across nooks and corners of the country.” said Sheeba Chaudhary, Chief Market Officer, WOX Energy Drink.
The company unveiled a range of premium energy drinks with 4 unique varieties: Classic, Absolute Black, BCAA, and Zero Edition.
The brand is aiming for a lucrative pricing strategy that is designed to extend strong competition to rivals and other local players existing in the market while targeting the price-sensitive market of India with the focus on marketing the category overall across tier-1, 2 and 3 cities.
Within the next two years, the company wants to gain a double-digit market share.
Brand is set to capitalize on an extensive Omni-channel retail and distribution model that includes its offline retail presence across mom-and-pop stores, local departmental stores, supermarkets, and hypermarkets and online presence and across other e-commerce channels.
