‘Madras’ and the sweet treat called -Tasty Saga’, Bikano’S new products are targeting south of the border. The move is a testament to Bikano’s commitment to serving diverse regional tastes and exploring new markets.
Manish Aggarwal, Director of Bikano, shares that, “The launch of ‘Madras’ and ‘Tasty Saga’ Flavor Mixtures is a significant milestone for Bikano as we venture into the southern market. We aim to innovate and adapt to meet the evolving preferences of our customers while expanding our market presence.”
‘Madras and. Tastio congees, also known as sociable kibaby’s or ‘Tasty saga cakes’ are designed to cater to people aged 25-55 with the range of sizes available across Bikano. The products are designed to be accessible to a diverse audience, starting from delivering them in solitary 200g packs at an affordable cost.
Kush Aggarwal, Head of Marketing at Bikano, reported that, “With an annual growth rate of 25 percent, the mixture segment presents a lucrative opportunity for us. We are optimistic about increasing our market share from 5-6 percent to 8-10 percent in the near future,”
To promote its brand and products, Bikano is utilizing a range of marketing tactics including online ads, direct advertising, and product demonstrations to promote the new offerings. . The company aims to attract close to a million customers per month for the two products.
Throughout FY 2023-24, Bikano is set to increase its turnover to 1800 million and emphasize the importance of growth as well as innovation. Bikano is striving to achieve sustainable growth by implementing ambitious plans, such as expanding production facilities and prioritizing frozen products in order to strengthen its international presence.
THIS ARTICLE IS POWERED BY
