-KH News Desk (cbedit@imaws.org)
The expansion of distribution is a component of DRRK’s larger growth plan, which also include increased domestic market penetration.
New Delhi: By the end of 2025, DRRK Foods intends to increase local distribution by 50%. In an announcement on Monday, the business stated that the action is intended to boost the popularity and accessibility of its flagship Crown Basmati Rice brand in both urban and emergent regions.
The company currently has about 150 distributors across the country, and in the next two years, it plans to more than treble this number. DRRK Foods is actively looking to integrate strong super stockists with an FMCG expertise as part of this development in order to create a distribution environment that is more flexible and extensive.
“We’re doubling down on expanding Crown’s reach across India and key international markets as consumer trust in quality Basmati rice continues to grow,” stated Vikram Marwaha, Joint Managing Director of DRRK Foods. “This distributor network expansion is an important strategic step to increase our flagship brand’s retail presence and make premium Basmati more accessible to consumers in tier 1, 2, and 3 cities.”
The Crown brand has successfully established a space for itself in the premium rice market by combining trust, authenticity, and quality. Due to its dedication to strict quality control, technical innovation, and effective logistics, DRRK Foods has established a stellar reputation in India and around the world.
DRRK’s larger expansion strategy, which also includes increasing its global presence and penetrating more deeply into domestic markets, includes the distribution scale-up. DRRK Foods is well-positioned to spearhead the next stage of expansion in the Indian Basmati rice market since premiumization and customer trust are at the heart of its business strategy.
Since its founding in 1967 by Mr. Mahinder Pal Ji, DRRK Foods has developed into one of India’s top producers and exporters of rice. The business now represents innovation, quality, and tradition in the world’s rice trade. The best of genuine Basmati rice is represented by its flagship brand, Crown, which is loved by customers worldwide.
BEST WISHES
