Boutique Group Sets Saudi Arabia’s First Ultra-Luxury Hospitality at ILTM Cannes

Saudi Arabia’s pioneering ultra-luxury hospitality organization, Boutique Group, is set to make its debut on the international stage at the upcoming International Luxury Travel Market (ILTM) in Cannes, taking place from December 4 to 7. Established as the premier ultra-luxury hospitality entity in the Kingdom, Boutique Group is under the ownership of the Public Investment Fund. Its mission aligns with the strategic goals of the Ministry of Tourism and the Ministry of Culture to advance and showcase the burgeoning tourist industry in Saudi Arabia. The group achieves this objective by transforming historically and culturally significant palaces, once used as royal residences or accommodations for VIP guests, into ultra-luxury boutique hotels.

This unique approach sets Boutique Group apart as a trailblazer in the hospitality sector, presenting an exclusive collection of luxury hotels that seamlessly blend opulence with cultural heritage. The group’s participation at ILTM Cannes is poised to showcase the pinnacle of Saudi Arabia’s hospitality offerings to a global audience. The transformation of these historic palaces into ultra-luxury boutique hotels not only preserves the rich heritage of Saudi Arabia but also provides an immersive experience for discerning travelers seeking a blend of luxury and cultural exploration. Boutique Group’s commitment to excellence aligns with the Kingdom’s vision to position itself as a prominent destination for luxury travelers.

ILTM Cannes serves as the perfect platform for Boutique Group to introduce its portfolio of ultra-luxury hotels to a discerning international audience of travel industry professionals, influencers, and enthusiasts. The event is renowned for bringing together key players in the luxury travel sector, providing a unique opportunity for networking, collaboration, and the exchange of industry insights.

As Saudi Arabia continues to open its doors to international tourists, Boutique Group’s presence at ILTM Cannes underscores its dedication to contributing to the growth and promotion of the Kingdom’s tourist industry. Through the meticulous development and operation of ultra-luxury boutique hotels, Boutique Group aims to redefine the hospitality landscape in Saudi Arabia, inviting travelers to indulge in a world where luxury meets cultural authenticity. Visitors to ILTM Cannes can look forward to exploring the opulence and uniqueness of Boutique Group’s luxury hotels, gaining a glimpse into the fusion of modern luxury and historical grandeur that defines Saudi Arabia’s latest hospitality offerings.