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Burger King, a quick service restaurant, has appointed Patrick O’Toole as Chief Marketing Officer, effective February 6.
In support of the brand’s existing Reclaim the Flame plan shared in 2022 and supported by more than 96% of Burger King Franchisees nationwide, O’Toole will be responsible for leading marketing initiatives to help increase traffic, accelerate sales growth, and amplify the fundamental advancements the brand is making to the Guest experience.
“We are excited to welcome Pat to the Burger King leadership team and broader BK family. Pat joins us at a milestone moment for the brand, and brings the right combination of perspective, experience and expertise to position BK for success in 2023 and beyond. We have an incredible plan that has been built with and endorsed by our Franchisees. Pat is joining this team to strengthen and build on our existing plans in collaboration with our Franchisees, leveraging his impressive background and past experiences,” shared Tom Curtis, President of Burger King North America.
Following 14 years at PepsiCo, where he most recently held the position of CMO for Mountain Dew, O’Toole joins the company. He formerly held important positions at GE and Black & Decker.
The Burger King® brand, a multinational fast-food burger company with more than 18,700 stores in more than 100 countries and US territory, was founded in 1954.