Ferrero North America, a subsidiary of Ferreo Group, showcased Tic Tac Chewy, the first candy treat of its kind, at the 2024 Candy and Snack Show in Indianapolis. Ferrero has made Tic Tac Chewy its sole innovation for the US market, demonstrating the company’s commitment to expanding into new markets.
“We’re thrilled for candy fans to experience how fun and unique Tic Tac Chewy is.” said Dan Cutchin, vice president of Marketing at Ferrero USA. “It starts with a crunchy exterior and transforms with a mouthwatering, chewy inside, bursting with intense fruit flavor.”
With almost 15 million consumers, Tic Tac is the top mint in terms of household penetration, and Ferrero has launched a confectionery version under their own brand. Tic Tac Chewy comes in two flavors: Fruit Adventure and Sour Adventure, each offering a combination of five delicious fruit flavors: Cherry, Apple, Orange, Lemon and Grape. Tic Tac Chewy will be available starting this September at several retailers, including Walmart, Amazon and Kroger, and will expand nationally in early 2025.
“Ferrero has supercharged investment in our North American presence in recent years, with expanded manufacturing and R&D capabilities, additional world-class talent, and more and more product innovation,” said Jim Klein, Chief Customer Officer, Ferrero USA. “With exciting new products like Tic Tac Chewy, we are well positioned to continue driving growth in the category and delivering value for our retail partners.”
Ferrero has grown and invested significantly in North America. The company marked the opening of a new chocolate factory at their Bloomington, Illinois production center, marking Ferrero’s first chocolate production venture outside of Europe.
The Kinder Bueno product line will also open in the production center later this year. Its innovation center and r&d Labs were inaugurated in the Marshall Field Building, a historic landmark in Chicago, last year.
At the show, in addition to its new product innovations, Ferrero will share its expertise in connecting with the gaming community in a Data and Insights Stage presentation with Ferrero Butterfinger Marketing Director Neal Finkler and Baby Ruth. Popular creator ‘curiousjoi’ joined.
