-KH News Desk (cbedit@imaws.org)
The flagship Future Food-Tech San Francisco event will take place on March 16–17, and Future Food-Tech has now announced an exclusive innovation challenge with The Kraft Heinz Company as part of it. The goal of the challenge is to find creative ways to maximize tomato power while delivering on taste, nutrition, affordability, sustainability, and/or convenience.
The Innovation Task
Companies are urged to demonstrate proof of concept and prototypes because Kraft Heinz is interested in a wide range of solutions, including ingredients, processing, and packaging technologies, as well as finished goods. Startups are encouraged to submit applications by Friday, January 20, 2023.
On March 16–17, 2023, at the Future Food-Tech San Francisco summit, three finalists will be chosen to present their creative solutions to Kraft Heinz judges in front of a large audience of food brands, corporations, and investors from around the world. Kraft Heinz will then announce the winning start-up live on stage. The finalists will receive significant brand exposure to Future Food-international Tech’s network and will also be invited to attend both days of networking and insights at the summit.
The winner of the innovation challenge will be given numerous opportunities for growth, coaching, and expertise from Kraft Heinz North America, which may include marketing, scale-up, technical, regulatory, and innovation advice. They will also have access to Kraft Heinz facilities for on-site support.
Commenting on the challenge, Maxine Roman, New Ventures & Disruptive R&D Lead at Kraft Heinz, said: “At Kraft Heinz, we have the ambition to lead the future of food, and we can’t do it alone. We’re accelerating innovation and growth by bringing in outside expertise to augment what we can do. Kraft Heinz has deep roots in cultivating high-quality tomatoes for our iconic brands, and in this challenge, we’re asking food-tech innovators to help us inspire the future of this critical ingredient. What else can we do to make tomatoes better for consumers and our planet?”
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