-KH News Desk (cbedit@imaws.org )
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Global Korean food giant GOPIZZA has launched its third brand, Gochujang, a vibrant Korean street food restaurant now open at the Phoenix Mall of Asia, Bengaluru. With this latest addition, GOPIZZA strengthens its footprint in India and officially introduces its full K-Food brand family — including GOPIZZA’s signature Korean pizzas, Dalkomi’s indulgent desserts, and now Gochujang’s bold street eats.
Named after Korea’s iconic fermented red chili paste — a cornerstone of Korean street cuisine — Gochujang also nods to its parent company through the “GO” prefix, symbolizing GOPIZZA’s mission to bring authentic Korean flavours to Indian diners.
This marks the launch of India’s first Korean QSR brand centered exclusively around street food. From melty, stretchy K-corn dogs, fiery tteokbokki, to comforting ramen bowls, Gochujang aims to recreate the energetic essence of Seoul’s bustling food alleys.
“This is more than just a brand launch — it’s the beginning of a complete Korean food ecosystem,” said Jaewon Lim, Founder and CEO of Global GOPIZZA. “India plays a pivotal role in our global expansion. We’re actively looking for a master franchise partner and plan to roll out 100 outlets across GOPIZZA, Gochujang, and Dalkomi by FY 2026. Our vision is to create integrated spaces where all three brands coexist, offering a unified, flavour-rich experience with streamlined operations.”
Mahesh Reddy, CEO of GOPIZZA India, added, “The Indian love for Korean food is growing rapidly. With Gochujang, we’re going beyond pizza to deliver the authentic street food that Koreans grew up on. From a single pizza concept, we’re now evolving into a comprehensive Korean food powerhouse.”
Adjacent to Gochujang, GOPIZZA also opens the second outlet of its dessert brand Dalkomi, following a successful pilot at Kempegowda International Airport. Spanning 650 square feet, the co-launch of Dalkomi and Gochujang marks the creation of a three-in-one Korean food hub, where guests can indulge in spicy, savory, and sweet delights in a single visit.
Moving forward, all GOPIZZA outlets across India will incorporate Dalkomi and Gochujang into their dine-in and delivery offerings, providing a truly immersive and diverse Korean dining experience to Indian customers.
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