-KH News Desk (cbedit@imaws.org )
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Alivaa Hotels & Resorts has announced the addition of Hotel Blue Magnets, a scenic property in Dalhousie, Himachal Pradesh, marking a significant milestone as the group’s 10th hotel. This latest collaboration strengthens Alivaa’s growing portfolio, with the hotel set to operate under The Hoften brand — renowned for delivering smart, efficient hospitality.
Leadership Insights on the Strategic Alliance
Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise), expressed his excitement:“We are delighted to welcome Hotel Blue Magnets to The Hoften family and the larger Alivaa Hotels & Resorts network. Dalhousie is a magical destination, and this partnership enhances our ability to offer guests a wider spectrum of enriching experiences. The charm and quality of Hotel Blue Magnets perfectly align with the essence of our brands, and we’re confident this property will be a strong addition to our portfolio.”
Founder Vikramjit Singh highlighted the group’s ambitious trajectory, stating, “Signing our 10th property within a year of our first opening reflects our vision to become India’s fastest-growing hospitality brand. This expansion not only broadens our national presence but also ensures that travellers can enjoy consistent, high-value stays while we continue to raise the bar in the midscale segment.”
Co-founder Inderpal Batra added, “Our entry into Dalhousie through Hotel Blue Magnets underscores our growth strategy and belief in the potential of India’s most picturesque destinations. We’re excited about the journey ahead and the value this new property brings.”
From the Partner’s Viewpoint
Paramjit Singh Khurana, owner of Hotel Blue Magnets, shared his enthusiasm:
“Partnering with Alivaa Hotels & Resorts and bringing our property under The Hoften brand is a proud moment. Their hospitality expertise and guest-centric approach align seamlessly with our vision. We look forward to this new beginning and to delivering elevated, memorable experiences to our guests.”
With this strategic expansion, Alivaa Hotels & Resorts continues to solidify its presence across India, bringing its signature service and value-driven stays to more travellers nationwide.
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