-KH News Desk (editorial1@imaws.org)
Clarks Hotels & Resorts has announced the signing of its newest property, Clarks Collection Jagatpura, in partnership with the Virat Group. This expansion reflects the brand’s strategy to meet the rising demand for affordable yet upscale accommodations in India’s emerging urban hubs.
Property Details and Target Market
The new hotel is strategically located to cater to both business and leisure segments in the capital city of Rajasthan.
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Property Name: Clarks Collection Jagatpura
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Location: Situated in Jagatpura, Jaipur, within the upcoming Virat NRI Avenue, a Grade A commercial complex.
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Keys (Rooms): The hotel features 100 keys.
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Target Market: The property is positioned to cater to upper segment travelers seeking comfort, convenience, and value.
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Amenities: The hotel will include a multi-cuisine restaurant, well-appointed banquet spaces, and services specifically aimed at business travelers and the growing MICE (Meetings, Incentives, Conferences, and Exhibitions) market.
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Integrated Complex: The larger development will also incorporate offices, kiosks, anchor showrooms, studio apartments, and a shopping complex.
Vivek Chaturvedi, Director, Virat Group, commented on the significance of the partnership in Jaipur: “Jaipur is not only a historic destination but also a rapidly evolving capital city, with new industries and startups driving growth. With this property, we aim to offer moderately priced stays at a strategic location, ensuring strong value for our guests.”
The addition of Clarks Collection Jagatpura marks an important milestone in the group’s broader mission to strengthen its footprint across India’s leisure, heritage, and business-driven markets.
