KH News Desk(cbedit@imaws.org)
Domino’s Pizza Inc., the global leader in the pizza industry, has announced a groundbreaking global agreement with Uber that will allow customers in the United States to conveniently order Domino’s products through the Uber Eats and Postmates apps. The partnership will leverage the expertise of Domino’s trained delivery experts and its franchisees to ensure seamless and efficient delivery.
The initial phase of the agreement is set to launch in four pilot markets this fall, with nationwide availability expected by the end of 2023 on the Uber Eats and Postmates platforms. This collaboration marks a significant milestone as Domino’s, renowned for its dominance in the delivery and carryout pizza market in the US, expands into the realm of order aggregation through established aggregators.
Russell Weiner, CEO of Domino’s, expressed confidence in the company’s ability to thrive in new marketplaces, given its success in the US delivery and digital sales arena. With Domino’s being the leading pizza company in terms of digital platform sales, the partnership with Uber Eats presents an exciting opportunity for growth and expansion.
This alliance also holds great potential for Domino’s international markets, as the agreement aims to create a unified platform that leverages the global scale of both brands. With 27 common international markets between Domino’s and Uber Eats, this collaboration has the potential to bring incremental orders from Uber Eats to approximately 70% of Domino’s stores worldwide, including those in the US.
Dara Khosrowshahi, CEO of Uber, highlighted the shared commitment to technology and innovation that both Domino’s and Uber possess. The partnership will not only establish Uber Eats as Domino’s exclusive third-party marketplace partner in the US but also extend Domino’s menu to Uber’s vast consumer base across the globe.
As part of this strategic collaboration, Domino’s international markets that do not currently partner with Uber Eats will embark on an assessment process for potential integration this year. With a rich history dating back to 1960, Domino’s Pizza operates over 20,000 stores across 90 markets worldwide, solidifying its position as the largest pizza company globally.
