-KH News Desk (editorial@imaws.org) 
Ghodawat Consumer Products LLP (GCPL), the FMCG arm of the Sanjay Ghodawat Group, has unveiled Coolberg Diet, an innovative beverage positioned as India’s first zero-sugar malt drink. This launch expands the successful Coolberg non-alcoholic beverage portfolio and responds directly to the growing consumer demand for health-conscious, low-calorie alternatives in the flavored beverage market.
Product Innovation and Strategic Positioning
Coolberg Diet is designed to maintain the rich taste and refreshing experience of the original malt beverages while delivering a zero-sugar and low-calorie profile. This new offering directly targets health-conscious consumers, including millennials and Gen Z, who are increasingly prioritizing better-for-you options without compromising on flavor. By eliminating sugar, GCPL is strategically tapping into the booming market segment that values wellness and dietary restrictions. The product will be available in both glass bottles and cans to maximize convenience and accessibility.
Leadership and Future Vision
Shrenik Ghodawat, Managing Director of GCPL, stated that the introduction of Coolberg Diet reinforces the company’s commitment to delivering high-quality, innovative products that align with evolving consumer needs. He emphasized that the launch solidifies Coolberg’s position as a market leader in the non-alcoholic segment and is a crucial step in the brand’s long-term vision for sustainable growth and category disruption in India’s beverage industry.
