-NewsDesk(cbedit@imaws.org)
iD Fresh Food, renowned as India’s largest and most innovative fresh food brand, has unveiled a game-changing product: the iD Twist and Spread Butterstick. This innovative offering aims to simplify the process of spreading butter, making it mess-free, easy to store, and perfect for on-the-go use. The product is now available in all major markets at a competitive price of Rs 69.
Taking inspiration from the design of a glue stick, the iD Twist and Spread Butterstick packs 50 grams of fresh, preservative-free butter in a convenient form that quickly softens at room temperature. This innovative approach transforms the often tedious task of spreading butter on toast into a hassle-free experience. What’s more, the unique design allows users to refill the pack, reducing waste.
CEO and Co-founder of iD Fresh Food, PC Musthafa, stated, “iD Fresh has a long history of pioneering innovation in the food industry. We’ve introduced several exceptional products to simplify our daily food needs, such as our Vada packet and pour-to-perfection coffee liquid bottle. Now, with the Twist & Spread Butterstick, we aim to revolutionize the way butter is used. This unique design eliminates concerns about hard or difficult-to-spread butter. With a simple twist, you’ll have perfectly spreadable butter at room temperature. We’ve always valued consumer feedback and wanted to bring something new to the Indian market. The iD Twist and Spread Butterstick is a labor of love, and I’m eager to see how consumers respond.”
As iD Fresh Food continues to expand its product portfolio, the company has set ambitious revenue targets, aiming to achieve Rs 700 crore in FY 23-24. Thanks to its ownership of the entire supply chain, the brand maintains strict quality control and can rapidly bring products to market.
Rahul Gandhi, Chief Marketing Officer of iD Fresh Food, emphasized, “Butter is a kitchen staple, yet it has long presented several consumer challenges. The iD Butterstick seeks to address these everyday issues innovatively. Now, you can effortlessly spread butter on toast without worrying about damaging the bread or needing to heat the butter knife. The iD Butterstick ensures smooth butter spreading without creating a mess. It’s easy to store and travel-friendly, making it a must-have kitchen companion.”
iD Fresh Food’s introduction of the Butterstick represents another significant stride in simplifying everyday tasks in the kitchen, all while maintaining a commitment to quality and innovation.
