Spice leader Paras-Backed ‘Orika’ To Expand HoReCa segment across Metros

-Khwaish Hingad (editorial1@imaws.org)

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A new battleground is emerging in India’s massive ₹2 lakh crore spice industry, threatening to upend traditional bulk B2B suppliers. The pivot is driven by the professional Hotel, Restaurant, and Catering (HoReCa) sector, which is increasingly demanding unprecedented quality control, consistency, and operational efficiency.

At the center of this shift is Orika Spices, a premium offering from the four-decade-old Paras Spices lineage. Leveraging its established supply chain for major food processing clients like Nestle and ITC, Orika is now targeting the end-user professional kitchen with two core differentiators: farm-to-fork traceability and innovative, clog-free packaging technology.

The Consistency Crisis in Commercial Kitchens

India’s booming HoReCa market fueled by cloud kitchens and QSR proliferation has amplified the need for flavor consistency, a notorious weak point for traditional spice suppliers. Orika’s market strategy is built on addressing this operational pain point.

“Our deep experience with millions of customers allows us to develop the precise taste profiles required for commercial applications,” states Akshita Budhiraja, Co-founder, Orika Spices. “This helps us in developing the precise taste of our products and offering best possible packaging solution.”

While the parent company’s B2B supply to large manufacturers still constitutes the majority of revenue, the premium HoReCa segment is now a strategic growth area, slated to expand to 20-25% of total revenue.

The Tech Edge: Packaging as a Productivity Tool

Orika’s most tangible innovation is in its packaging. The launch of its Korean All-Purpose Seasoning featured India’s first self-cleaning, clog-free sprinkler bottle, designed specifically for high-volume, quick-service environments.

Ms. Budhiraja emphasizes the focus on seamless cooking: “At Orika, we believe everyday cooking should be effortless and full of flavor, with a global touch. With our innovations like the Korean All-Purpose Seasoning, we are focusing on bringing the bold flavors to the Indian kitchen while also maintaining our legacy of being masters in spice innovation.”

This focus on functional design including color-coded systems, dispenser packs, and triple-layer barrier protection is a strategic move to treat the spice container itself as a critical component of kitchen productivity.

Quality Control: Cold Grinding and Ethical Sourcing

To guarantee the flavor consistency demanded by chain restaurants and top-tier hotels, Orika employs cold grinding technology, which minimizes heat degradation during processing.

The company is also doubling down on ethical sourcing. Orika sources region-specific ingredients with an embedded farm-level traceability system across seven states. This commitment is underscored by the parent company’s rare UEBT (Union for Ethical Bio Trade) certification.

“My prime focus still remains my vision – to promote solutions that help one create a heavenly meal cooked with ease and love, without slogging in the kitchen for hours,” Ms. Budhiraja asserts, linking the commitment to quality directly to the efficiency demanded by professional chefs.

The Road Ahead: Expansion and Market Competition

Rather than solely chasing the export market, Orika is intensifying its focus on the domestic HoReCa landscape, expanding aggressively into metros including Mumbai, Bengaluru, and Hyderabad.

The company’s success hinges on whether HoReCa partners are willing to pay a premium for solutions that guarantee quality consistency and operational savings a strategic shift that could fundamentally reshape the economics of India’s professional spice supply. As Mrs. Budhiraja concludes on their long-term goal: “We are trying to make both the shopping and cooking experience as easy as possible for our customers.”