LOUISVILLE, KY. — Yum! Brands Inc., which owns Taco Bell, KFC, and Pizza Hut, sees opportunity in expanding Taco Bell in foodservice and retail.
Taco Bell is expanding its consumer packaged goods (CPG) business through a collaboration with Kraft Heinz Co. Taco Bell at Home offers a complete array of branded products, including Crunchwrap Supreme and Chicken Chipotle Quesadilla Cravings kits, taco shells, seasoning mixes, and sauces.
“Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” said Danielle Coopersmith, associate director of marketing . “Our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Taco Bell is witnessing an increase in digital sales at its restaurants in the foodservice industry. Taco Bell’s same-store sales increased by 5%, while loyalty program users increased by 17% in the fourth quarter ended December 31, 2023.
“It looks like we’re doing a great job of holding on to them, and in fact, in both the entire year and in Q4, we saw the low-income consumer trade areas outperform the rest of the business, and I think that speaks to the strength of Taco Bell in this environment,” said David W. Gibbs, chief executive officer of Yum!, “(Taco Bell) is a value leader in so many ways.”
