-KH News Desk (editorial1@imaws.org)
United Hospitality Management (UHM) has officially marked its entry into the Indian market through the strategic acquisition of Rosastays. This move is a major milestone in UHM’s global expansion and immediately establishes a significant on-ground presence in India, bolstering its leisure portfolio across key destinations.
Acquisition and Portfolio Details
The acquisition integrates Rosastays’ existing operational network and development pipeline directly into UHM’s international framework, establishing a “glocal” operating philosophy.
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Acquiring Company: United Hospitality Management (UHM) (with over 30 years of global luxury hospitality experience across Europe and the Middle East).
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Acquired Entity: Rosastays
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Initial Portfolio: UHM immediately gains 17 operational boutique properties located in key leisure destinations, including Goa, Kasauli, Nainital, and Pushkar, and Shimla.
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Future Development: The entry is reinforced by a development pipeline of over 700 keys, which includes projects with major partners like IHG Hotels & Resorts under the Garner brand.
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Rebranding: Select Rosastays assets are scheduled to be rebranded under the UHM umbrella between Q4 2025 and Q1 2026.
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Strategic Objective: To reinforce UHM’s long-term commitment to South Asia’s rapidly expanding hospitality sector and build a differentiated, owner-focused hospitality platform that combines global systems with local market intelligence.
Leadership and Vision for India
UHM has appointed experienced leaders to drive its Indian strategy, emphasizing operational excellence and cultural authenticity.
| Leader Name | New Role | Core Mandate |
| Deepika Arora | Managing Director, United Hospitality Management – India | Leads the company’s mission to build a differentiated, owner-centric platform in India. Brings over 20 years of experience across global hotel brands. |
| Klaus Assmann | COO, United Hospitality Management – Middle East, India & Southeast Asia | Oversees expansion in the region, ensuring that UHM’s hospitality experiences combine operational excellence with cultural authenticity. |
Klaus Assmann, COO, United Hospitality Management – Middle East, India & Southeast Asia, highlighted the strategic importance of the Indian market: “India is among the world’s most dynamic hospitality markets. Our expansion here is a long-term investment in a region of immense potential. With Deepika’s leadership and our proven global framework, we’re set to create hospitality experiences that combine operational excellence with cultural authenticity, delivering true value for owners and investors.”
Deepika Arora, Managing Director, United Hospitality Management – India, commented on the timing and opportunity: “India is entering a transformative phase in travel and hospitality — one that values authenticity, design, and differentiated guest experiences. UHM’s entry will bring global systems, a strong owner-centric philosophy, and operational expertise that will accelerate growth for our partners.”
