MAGGI Launches ‘Apna Food Business’ to Empower Aspiring Cooks

-NewsDesk(cbedit@imaws.org)

In a significant move to support emerging home cooks across the nation, MAGGI has announced the latest edition of its distinctive program, ‘MAGGI Apna Food Business.’ The initiative aims to empower aspiring content creators by providing them with the necessary skills and knowledge to thrive in the world of culinary content creation.

With a legacy of four decades in India, MAGGI has been a culinary companion, fostering the curiosity of aspiring chefs. The ‘MAGGI Apna Food Business’ program stands as a testament to MAGGI’s commitment to nurturing culinary talent and innovation. Winners of this edition have the opportunity to secure Rs 5 lakhs in seed capital, enabling them to establish their own online food channels.

Rajat Jain, Director, Foods Business, Nestlé India, expressed MAGGI’s evolution into a symbol of empowerment and innovation. He stated, “‘MAGGI Apna Food Business’ is a testament to our unwavering commitment to celebrating chefs and being their ally.” Jain also extended gratitude to partners like India Food Network and influential food creators including Kabita Singh, Madhura Bachal, Teja Paruchuri, and Tanhisikha Mukherjee for their collaboration.

Recognizing the aspirations of many individuals in India with exceptional culinary skills who wish to venture into content creation, ‘MAGGI Apna Food Business’ aims to bridge the gap by providing the necessary direction, expertise, and resources. Each participant receives a curated starter kit containing essential tools and guidance for venturing into the realm of food content creation.

Registration for ‘MAGGI Apna Food Business’ is currently open, inviting aspiring food content creators to seize this remarkable opportunity and embark on their journey in the culinary world.