Kitchen Herald
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Events
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies
No Result
View All Result
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Events
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies
No Result
View All Result
Kitchen Herald
No Result
View All Result
Home Technology Cloud Kitchen

Cloud Kitchen Firm Curefoods To Go ‘offline’ In The Name ‘Nomad’

In order to operate large-format restaurants for its premium pizza brand, the brand envisions the opening of offline stores

Bobby by Bobby
June 22, 2023
129 4
A A
0
Cloud Kitchen Firm Curefoods To Go ‘offline’ In The Name ‘Nomad’

-KH News Desk (cbdigital@imaws.org)

By the end of 2023, Curefoods intends to raise the number of Nomad’s physical stores to over ten as it seeks to improve revenues by utilising an omnichannel strategy. The firm will also increase the number of outlets under its biryani brand, which is marketed as a family-friendly restaurant with reasonable prices, from 15 to 30 during this time.

A typical Nomad outlet is a 50- to 70-seater. The business only intends to open Nomad stores in India’s top 10 cities, including Delhi, Mumbai, Bengaluru, and Hyderabad.

Presently, Curefoods runs a few of its businesses, such Rolls on Wheels, out of little kiosks scattered across a city. However, the firm that also runs well-known brands like EatFit, a distributor of nutritious food, and Sharief Bhai, which creates biryanis, has a different strategy for Nomad, which will be a premium play.

“We started the pizza business during the pandemic. Then it was very clear that we had to have an ‘Internet first’ approach. So, we built around that. On December 31, 2021, we clocked our highest numbers ever, where order volumes were about 4-5X of BAU. But on December 31, 2022, because the world was open, we did not see that 4-5X; there was a spike of only 2-3X over BAU,” shares Ankit Nagori, the founder of the company.

When explaining how the company increased sales by going offline, Nagori stated that each time the company launched a new Sharief Bhai store, online sales increased by 10% due to a greater brand memory, and the physical restaurant generated an additional 30%–40% revenue.

Compared to Domino’s, where the average order value is roughly Rs. 500, Nomad’s average order value is about Rs.1200. As Domino’s and Pizza Hut expand their premium category, Nomad is forced to compete less with them and more with domestic boutique pizzerias.

“There will always be people who will eat the Domino’s Gourmet pizza, and it will be 10X the volume at any other small boutique brand like ours. But then the boutique brands offer some level of premiumisation and exclusivity. People want to try a new place every weekend, and that’s what we want to capitalise on,” states Nagori.

BEST WISHES FROM

Tags: Cloud Kitchencloud kitchen indiacure foodphysical stores
Share61Share11Send

Related Posts

FSSAI Issues Strict Warning to Food Businesses Over Misleading ‘100%’ Claims in Labelling and Advertising
Food Safety

FSSAI Enhances Food Import Efficiency with ‘Single Sign On’ for Customs at Key Ports

July 9, 2025
1.9k
Indian Airport F&B Giant Travel Food Services Secures $234M in Landmark IPO
Home Slider

Indian Airport F&B Giant Travel Food Services Secures $234M in Landmark IPO

July 9, 2025
1.9k
Hip-hop sensation Badshah Ventures Into Food Sector With ‘BadBoy Pizza’
Home Slider

Hip-hop sensation Badshah Ventures Into Food Sector With ‘BadBoy Pizza’

July 8, 2025
1.9k
Sobisco Fresh Marks World Chocolate Day with Decadent New Choco Lava Cake
Food and Beverage Manufacturers

Sobisco Fresh Marks World Chocolate Day with Decadent New Choco Lava Cake

July 8, 2025
1.9k
Baskin Robbins India Unveils 5 Irresistible Chocolate Delights for World Chocolate Day
Food and Beverage Manufacturers

Baskin Robbins India Unveils 5 Irresistible Chocolate Delights for World Chocolate Day

July 8, 2025
1.9k
India A Guest Country In SIGEP World
Food and Beverage Manufacturers

India A Guest Country In SIGEP World

July 7, 2025
1.9k

Kitchen Herald

Kitchen Herald is a leading B2B digital media for the Indian Chefs, hoteliers, food handlers community and for global culinary community. We track the global food sector and provide our readers with latest news, job vacancies interviews, and updates. Reaching out majorly to Hoteliers, Chefs, Bakery owners, Food manufacturers, Procurement managers, distributors, import, and export companies and more, we are the most prefered food portal for HoReCA segment.

Quick links

  • News
  • Technology
  • Associations
  • Job Vacancies
  • Bakery and Cafes
  • Dairy
  • Food and Beverage Manufacturers
  • Food Distributors
  • Food Safety
  • Billing and POS
  • Kitchen Automation

Site Navigation

  • Home
  • Advertisement
  • Contact Us
  • Privacy & Policy

© 2025 Indo Media Analysis Wording Services. All Rights Reserved. Design & Developed by Trioticz

No Result
View All Result
  • Home
  • News
    • Bakery and Cafes
    • Dairy
    • Food Safety
    • Food and Beverage Manufacturers
    • Food Distributors
    • Restaurants
  • Events
  • Views
    • Contribution
    • Interviews
  • Technology
    • Billing and POS
    • Cloud Kitchen
    • Kitchen Automation
  • Associations
  • Job Vacancies

© 2025 Indo Media Analysis Wording Services. All Rights Reserved. Design & Developed by Trioticz

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?